Channel Your Inner Jimmy Fallon
Jimmy Fallon seems to have quite a bit of fun on his late night show. Follow his lead and have some fun with your social media marketing too!
Ask a interesting question to garner responses. A real estate agent I know is great with music trivia posts, which create a lot of positive communication and interaction with his audience. Even if they aren't shopping for a home, he is engaging them in conversation. He will be top of their mind if they know someone who is buying or selling.
Use humor to increase response and connections. That includes videos and GIFs, which you can use when you comment on a post as well. Posts that elicit natural conversation like trivia, interesting tidbits, or local events increase traffic to your brand. People pay attention to variety.
Snippets of industry news can provide great, digestible information and quick insights for your clients. Many years after David Letterman began the trend, people still like Top Ten Lists. Short, sweet, and to the point.
Collect some good links, research compelling information, or subscribe to an RSS feed so you have a stock of stuff.
Did you read something funny on Page Six of the Post? Share it!
Communicate brilliantly. It doesn't always have to be a sales pitch. Marketing your brand is about building rapport and relationships--the rest will follow!