• Kris Pepper

Know the Answer Before the Question

New business concepts demand a lot of thought and brainstorming.

For example, you come up with a great new promotion for your retail store. You’ve thought it through, marketed to your audience, advertised in the paper, and rolled it out. And, what happens when your first customer inquires about it? Right out of the gate there's a nuance, loophole, or situation you had not considered. Now you have to figure things out fast!

It’s critical to thoroughly analyze your game plan beforehand: “What if...?” “How will we do that?” “Are there any exceptions?” “Will a customer want to ___ “(fill in the blank).

Know the answer before the question.


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