• Kris Pepper

Taglines. Because You're Worth It

The Rock and Roll Hall of Fame, Cleveland, OH

"Long Live Rock" "Just Do It" "Got Milk?" "Because You’re Worth It" "Communicate Brilliantly" (that’s mine!)

While logos manage the visual side of a brand, taglines appeal to the audible. They are created to engage the attention of the consumer while being short, simple and easy to remember.

Catchy quips evoke a positive image of your brand in a fun and lighthearted way. They leave the key brand message in your mind, so that if you remember nothing else, you will remember “Melts in your mouth, not in your hand.”

Brevity and great command of language can go a long way in the marketing and advertising world. Make your product or company’s benefits crystal clear to your audience and communicate what makes you different.

Come up with a tagline. Just do it!

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