The Quest for Compelling Content
According to a Harvard study, people’s minds wander around 46.9 percent of the time, and straying attention occurred most often at work.
So, what happens when your business reader--whose mind may be wandering anyway--reads your email or newsletter at work? Hmmm…cue the jugglers and the dancing bears—you need to come up with some attention-getting content!
Engage your reader with a cute story, a play on words, or an outlandish proposition. Surprise him with a new story or a new perspective. Remember, even the driest content (think: IRS tax code law) can be livened up by framing the topic with a bit of humor or an analogy; although that’s not easy!
Remember, as we continue to remain socially distant, digital communication is king. Lean on your good writing skills in order to get your point across, or let me help!