• Kris Pepper

The Quest for Compelling Content

According to a Harvard study, people’s minds wander around 46.9 percent of the time, and straying attention occurred most often at work.


So, what happens when your business reader (whose mind may be wandering anyway) reads your email or newsletter at work? Is his or her mind on autopilot?


Cue the jugglers and the dancing bears—you need to come up with some attention-getting content!


Engage your reader with a cute story, a play on words, or an outlandish proposition. Surprise him with a new story or a new perspective. Remember, even the driest content (think: IRS tax code law) can be livened up by framing the topic with a bit of humor or an analogy; although it's not always easy!


Remember, as we continue to remain socially distant, digital communication is king. Lean on your good writing skills in order to get your point across, or let me know how I can help!

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Finish Line Marketing

Wyckoff, NJ

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