• Kris Pepper

Top 5 Rules of Engagement for Small Businesses

1. Please pay me promptly. I am not a savings and loan. I need your payment to pay my mortgage or my child’s college tuition, and I am not a large corporation that can “float” your payment for several weeks.

2. Please give me the courtesy of a reply to my email. I get it—sometimes messages get lost or forgotten in the shuffle. No one likes to get crickets. Even if the answer is: “no thank you,” it is conducive to my business to know that sooner rather than later. If you’re too busy for a thoughtful answer, send a quickie reply with a promise to have a deeper response when things settle down. Then, pin and flag your email to the top of your feed so you don’t forget.

3. If I owe you a phone call, some information, or a deadline is looming…remind me! I’d rather have a friendly reminder than an agitated client!

4. I like you and I want to work with you. I don’t care about “smartest” “most connected” or “status symbol” client or vendor. If I like who I work with, my job is easy. And fun!

5. Keep me in mind for referrals. It’s satisfying to connect two like-minded friends who may do business together, and more often than not, the favor is reciprocal.

These are my top 5. What can you add to the list?




Finish Line Marketing

Wyckoff, NJ

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