Don't Be a Pez Dispenser

Don't Be a Pez Dispenser
 

Remember Pez dispensers? The candy’s not the greatest, but it was always fun to tip the character’s head back to get that colored, rectangular, sugar pill.

But, there’s a problem with Pez. It all tastes the same, even if the colors vary. (Or, they all taste the same to me!) Flip back the head, get the same piece of candy—EVERY TIME.

Is that what your messaging looks like? Are you saying the same thing to your audience over and over again? Sure, maybe you’re changing the “color” a little bit, but wouldn’t your audience be more interested if you gave them a jellybean one week, and an M&M the next?

Switch up your marketing game and break out of the standard, boilerplate content. Expand your message one or two steps beyond your actual product or service. Let me explain.

Let’s say I’m an acupuncturist. All of my emails and social media messaging explain the benefits of acupuncture. Only acupuncture. That may get a little repetitive for your audience, and they’ll most likely tune out after a while. Instead, explore subjects that are one step beyond your business, but still directly related. Write about self-care, handling anxiety, how to avoid sports injuries, or ways to manage stress. These are all relevant areas that can be improved by acupuncture, but you will engage a wider audience when you put out content that explores a more expansive array of topics.

Don’t be a Pez Dispenser. Finish Line’s “tricks” can “treat” your audience to a whole new level of engagement. Call or email today! www.finish-linemarketing.com