Website & Website Content

 

Finish Line Marketing has partnerships with talented web designers and developers. Our experts have years of digital experience and have created hundreds of websites for clients around the world. However, a successful website is much more than good design. We work together to create them from the ground up, starting with the basic web architecture and structure that form the foundation for optimal performance. Our team develops the website’s pages with SEO as a priority so that your content will be easily searchable by web crawlers.  Technical features like responsive design are built in so that your site is entirely functional, easy to navigate, and engaging to your audience. If your business wants to manage e-commerce on the internet, our experts will construct those features as well and ensure your site is secure.

Whether you are developing a new website, adding pages and content, or want to freshen up your existing site, content is king! Studies show that users remain on websites longer when they enjoy the experience, find the site easy to navigate, and determine that the information is interesting or valuable.

Website design has two crucial components.

  1. Technical features that make the site responsive (working on any type of device) and fun to use.
  2. Well-written content that grabs the reader’s attention and draws engagement and interest.

The writers at Finish Line Marketing will compose your content in an interesting and orderly manner that makes your message clear and inviting.

Fresh content will attract an audience in a multitude of ways.

  • Share it via an email campaign to your current customer list to keep you in the forefront of their minds.
  • Disseminate it through social media to reach out to new audiences. When viewers click to “read more,” they will get redirected to your website.

Remember that refreshing your website’s content also raises its SEO value and keeps all of those little web crawlers happy (and returning to) your site!