Here's Your DAM Advice! (That's Digital and Marketing)
The new year brings new energy to many of us who want to create a more dynamic online presence. Here are a few tips you may want to consider as you invest your hard-earned dollars toward digital marketing.
Do Your Due Diligence with SAAS
When you invest monthly in a software subscription, make sure the company you're working with is financially viable and stable. Many SAAS (software as a service) companies struggle with high costs and a long outlook before turning profitable. Once you begin investing your time and money in a monthly subscription—and take the time to learn how to use it--you won't want to look for another provider any time soon.
Keep Your Eyes on Advances in AI
Artificial Intelligence (AI) is making continual advances in reaching appropriate audiences and increasing engagement. Thanks to AI, all platforms have customized algorithms to serve their followers the most relevant content. Although we may feel that we are being spied on at times, it's AI that allows you to curate paid advertisements for your specific audience, focusing on the people you want to reach who are most likely to engage. It improves the collection of data through bots, chats, and so on, taking the information it collects and then modifying its outreach approach accordingly. AI will make your marketing efforts more effective and provide a greater return on your investment. Always be on the lookout for ways to amplify your message to the correct audience. This may include using paid ads on social media platforms or investing in a digital marketing strategy.
Keep Googling Google
Google redefines itself continually and is always changing its algorithms on how it seeks out and gathers information. Stay up to date on the latest updates on Google and how the search engine goliath collects data and promotes content and ideas. Remember, Google values compelling, original content, and the people who create it. Google quickly catches on to those who incorporate evil spammy links and keyword stuffing and will reward those tricks by sinking your content to the bottom of the search pile! Make sure your strategy is sound. If you don't consider yourself or your staff Google gurus, employ one to help you craft a plan.
Be Aware of Lean Startup Development
Do you avoid the purchase of the first rollout of a new car or computer model? Well, the same logic can be applied to brand new software technologies. Developers are trending toward "lean startups," indicating that less R&D is involved before a new release. This represents a significant cost savings to companies that expect to revise, rebuild, and address issues that arise through customer feedback.
Buyers--beware of the 1.0 version of ANYTHING! If developed as a lean startup, you'll have a headache on your hands that is most likely short on cool features and long on buggy issues. Be patient, and wait for the next version.
As digital marketing tools and technology continue to evolve, it's essential to keep on top of the trends to get the most out of every one of your strategies. Call Finish Line to create an effective marketing strategy that fits your needs as well as your wallet!
