The Front of the Line

The Front of the Line

We usually strive to be “in front.” In front of the line, in front of the plane, riding shotgun in the car, or getting into the first car of the rollercoaster (I did say most people).

Being in front is essential in our professional lives as well. We want people to keep us “front of mind” in their daily routines, especially when they need a product or service that we provide. If our audience thinks of us first, we’re more likely to get the business. One of the best ways to do that is through social media.

Most of us have a love/hate relationship with it. Social media marketing takes time, discipline and consistency. What if you don’t have any or all of those things? How do you stay in front?

My advice is to spend one hour a week. The bare minimum to stay top of mind with your audience on social media.

Here we go. Two easy steps:

  1. Don’t expect too much of yourself. Spend 30 minutes creating one or two posts a week. Don’t be discouraged if you can’t post 4-5 times each week, a little bit is better than nothing.
  2. Spend the other 30 minutes simply engaging on other people’s posts. Wish “Happy Birthday” or “Happy Anniversary.” “Like” someone’s new business announcement, “share” an interesting article, and “comment” on a post that compels you to do so. Provide testimonials on Google Business. Remember, social media algorithms want to see users engaging on the platform. Keep your connections viable and responsive in order to remain in front of the line with Facebook as well as with your customers. When your connections see you engaging on their posts, they will begin to engage on yours.

Add a monthly email blast to your database and now you’re in front again. Take 5 minutes here and there to reach out to a loyal client or favorite colleague. Not for a sales pitch, just a “hi, how ya doin’?” Again, in front.

It’s a little bit of work, and not as exciting as riding the first car of the Cyclone, but being in front is worth it.