• Kris Pepper

First Things First

I recently came across a study which revealed that 75% of diners take the first item in the buffet line—regardless of whether it is a healthy or unhealthy item. It may not even be a favorite food, but the study subjects took it because it was first. Human behavior is predictable.


Think about that as you manage your merchandising, lay out your retail store, or set up your eCommerce website pages. Optimize the order of your products and services accordingly. The most critical items to your profitability and sales strategy should be dominant, first in line, easy to pick-up, and ready to go. First things first!

25 views

Recent Posts

See All

The Small Things

We are not the first generation to undergo challenging times, and we won’t be the last. Anne Frank wrote, “no one has ever become poor by giving.” This, written by a 13-year-old who had to hide in an

Do Something That Scares You

Eleanor Roosevelt said, “Do one thing every day that scares you.” I don’t think she was referring to skydiving or undersea exploration. My guess is that she was talking about objectives that you may c

Cooking with Gas

“More smiling, less worrying. More compassion, less judgment. More blessed, less stressed. More love, less hate.” ― Roy T. Bennett, The Light in the Heart Are you having a good day? You are! Imagine y

Create...communicate...

connect

Finish Line Marketing

Wyckoff, NJ

  • Black LinkedIn Icon
  • Black Facebook Icon
  • Black Twitter Icon
  • Black Instagram Icon