• Kris Pepper

First Things First

I recently came across a study which revealed that 75% of diners take the first item in the buffet line—regardless of whether it is a healthy or unhealthy item. It may not even be a favorite food, but the study subjects took it because it was first. Human behavior is predictable.

Think about that as you manage your merchandising, lay out your retail store, or set up your eCommerce website pages. Optimize the order of your products and services accordingly. The most critical items to your profitability and sales strategy should be dominant, first in line, easy to pick-up, and ready to go. First things first!


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Wyckoff, NJ

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