When asked why he painted 32 cans of Campbell’s soup, Andy Warhol replied, “I used to have the same lunch every day for twenty years, I guess, the same thing over and over again.” Yet this ubiquitous work became renowned for its uniformity in contrast to its originality.
Do you eat the same lunch every day? Maybe you don’t, but perhaps you attend the same networking group, click on the same email messages, or write social media posts that all say basically the same thing. Take your "routine" and add a new spin to it. Andy ate Campbell’s every day, but at least he changed the flavors! Try a new meeting, a new theme, a different message, or a new platform.
Warhol’s works, especially this one, kickstarted the popularity of pop-art in our culture. And radically enough, he did it with one of the most ordinary items you would find on a supermarket shelf.
How can you radicalize the ordinary in your business?